Having a professionally built website is not only beneficial, but necessary if you want to stand out amongst your competition. In today’s technology age, people are not searching for you in phone books anymore. Potential clients are Googling you, searching your website for contact information, and comparing your website to competitor’s in order to determine who suits their needs the best. Unfortunately not every business owner sees the value in spending money to have a website professionally built to reflect their business and personality. Here are a few points on why it is beneficial to have a website built for you by a professional media firm.
1. First Impressions
Today the front of your website is essentially your store front. Whenever meeting a new person or potential client, you always worry about making the best possible first impression. So why should your website be any different? Your website should be an immediate reflection of you, your personality and your business. An unprofessional website could lead to visitors not feeling welcome or that your business is outdated. This will see them looking elsewhere for the services that you could have provided.
2. Higher Search Engine Ranking
One of the big terms in online marketing these days is “SEO”. SEO, or Search Engine Optimization is basically the optimization of your website in order to provide a higher ranking among today’s search engines. When people are searching for a specific business or service to suit their needs, they are searching for key terms within these search engines. Statistically these users will visit the first or second business that is generated by their search. If your site is out dated, it does not contain the specific content necessary to be picked up and indexed by these search engines. So instead of being on the first page of listings, you might be lost on page 5 or 6 and never seen by the user searching. Having a high standing search engine ranking is one of the best methods today to gain new clientele.
3. Challenge Your Competition
Having a professional website allows you to be on top of your industry and challenge your competition to keep up. Continually working and adding to your website forces your competition to always remain one step behind. Where your competition is only just beginning to realize the benefits of having a professional website. You are already established and continually making an effort to maintain your online presence and stay at the top of your market.
4. Generate More Revenue
A professionally designed website will attract more attention and generate more traffic to your website. Humans by nature are drawn to attractive things and this is no different in the world of design. This is why it is important to employ a professional design firm in order to maximize the potential of your website design and effectiveness.
5. Extended Word of Mouth
How often have you enjoyed a great website design for a restaurant or other business? More than likely you have shared that business name or website with friends & family, simply because of the effect the website had on you. Great design paired with intuitive site navigation leads to a great experience for the end user. This word of mouth leads to more traffic and potential clients simply based off of your well designed website.
6. Greater & Quick Access
Internet access is available on almost every mobile device or tablet these days. Having a quick and easy way for customers to find your phone number, address or contact you by email is a huge benefit. They can easily find out what you do, what you have done previously and what you can offer them. You don’t have to say a lot in order to get people’s attention. Sometimes you can just let the design speak for you.